Upcoming Sessions
Next Run
11 May 2026
Venue
Singapore, Shenzhen, Dubai, Riyadh, Jakarta, New York, Boston, Florida &
Live Online (Blended)
Duration
3 Segments, 8 Months
Fees
S$45,780 + 9% GST
This course is developed by Kotler Consulting Group and jointly implemented by Professor Philip Kotler, world-renowned brand master, and with contributions from successful international entrepreneurs. In line with current AI advancements, this course has bundled the "Digital Marketing: Data, Automation and AI" certificate course offered by the Kellogg School of Management at Northwestern University.
Driven by the forces of Globalization 2.0, this course is committed to help Chinese entrepreneurs demystify overseas expansion strategies, break through growth barriers, seize international market opportunities, and master practical methodologies to build brands from businesses with insightful knowledge and trends.
This course stands apart from other typical entrepreneur programs through its practical content, corporate research relevance, and expanded business network. The course is taught by world-renowned professors, Kotler Consulting's experts, international business thought leaders, and industry experts who are themselves leading successful businesses.
- Develop a practical interdisciplinary framework, integrating political economy, sociology, and history, to navigate complex international business landscapes.
- Gain understanding of strategic opportunities and proven business models for expansion into Asian markets.
- Specific Asia expansion marketing strategies and implementation.
- Gain specific operational know-how and growth strategies on global brand building and brand content marketing.
- Learn Artificial Intelligence Generated Content (AIGC) tools and technologies to enhance and improve marketing strategies and execution.
- Deepen understanding and consolidate strategic concepts of Asian markets and competitive dynamics through forum participations and corporate visits
Module 1 - International Strategy
- Chinese Enterprises' Global Expansion Strategies and Tactics
- The Era of Asia-led Growth
- The transformative impact of Deglobalization and AI
Module 2 - Building International Brands
- New Perspectives on Branding Building for 2025
- Cross Border Content Marketing Strategy
- Building Brand Momentum
Module 3 - International Business Operations
- Global Expansion: Industrial Innovation and Supply Chain Dominance
- Crafting Winning Marketing Strategies for the Asian Market
- Ecosystem Platform Strategies and Digital Business Innovation
Module 4 - Marketing and Growth Strategies
- The Future of Marketing in the Digital Intelligence Era
- 4P+1R Model for Chinese Enterprises Going Global
- The Logic of Enterprise Growth for 2025
- Strategic Opportunities for Marketing Growth in the AIGC Era
- AI in Business Practice: Precision Marketing and Commercial Growth
Module 5 - Digital Marketing Strategy
Northwestern University Kellogg School of Management
Marketing Framework in the Digital World
- Customer Expectations in the Digital World
- The Journey of Marketing Transformation
- Five Pathways to Marketing Transformation
- Real-world Case Studies Across Multiple Industries
Customer Insights
- Social Data Insights
- Applications of Artificial Intelligence
- Customer Insights: Deduction and Induction, Cohort Studies, Customer Journey Mapping, Social Data Mining
- MotiveScapes
Customer Segmentation and Behavioral Marketing
- Customer Segmentation, Targeting Based on Behavior and Response
- Response-based Segmentation
- Behavioral Marketing and Automated Behavioral Marketing
Customer Journey and Content Strategy
- New Ways to Build Customer-Brand Relationships
- Enhancing Customer Experience Using the ERRC Grid
- Content Management Processes, Creating Content Hubs
Brand Storytelling in the Digital World
- Crafting Impactful and Thought-provoking Stories
- Storytelling Structures, Campaign Design
- Cross-media Communication
Agile Marketing to Accelerate Execution
- Always-on Marketing
- Transitioning from Traditional to Agile Marketing
- Implementing and Scaling Agile Marketing
Marketing Attribution, Testing, and Experimentation
- Identifying Customer Touchpoints to Understand What, Where, and Why Customers Buy
- Marketing Mix Modeling
- Cross-channel Attribution, Multi-touch Attribution
- A/B Testing and Optimization, Marketing Experimentation Processes
Marketing Automation and Artificial Intelligence
- Tools to Enhance Productivity
- Marketing Automation
- AI Applications and the Customer Lifecycle (Understand, Reach, Engage, Convert, Retain)
Classroom Lectures
Globally-oriented curriculum, thought-provoking, focused and highly interactive.
CEO Dialogues
Engage in thematic dialogues with CEOs and senior management of global companies.
Entrepreneurs Roundtable
Entrepreneur breakout discussions to inspire new ideas, explore new trends and strategies on global expansion and challenges.
Online Lectures
Digital e-Learning: promote flexibility and improve the usefulness of learning through interactive and collaborative online environment.
Social Activities
Expand business network and deepen cultural understanding through organized social activities.
Overseas Immersion
Overseas visits to promote firsthand, experience-based learning, more interactive to capture knowledge, discover business opportunities and practical insights.
Admission Details
Dates May 2025 – November 2025
Fees S$45,780*
Early Bird S$41,420*
*9% GST shall apply or at prevailing rates according to prevailing laws and regulations.
All fees quoted are exclusive of air-tickets, meals and accommodation.
Kotler reserves the right to modify the program dates, location, and fee at any time.
Lessons are conducted in Chinese with instantaneous English interpretation
Admissions policy and general terms & conditions. View Details
Admission Requirements
- Minimum 10 years management experience, company founder, chairman, or key-man.
- The company has or plans to expand business internationally.
- Bachelor's degree or above (or equivalent educational experience).
Application Approval Process
- Online interview with the EDP Program Academic Director.